Textile industry also follows the trend of greening and sustainability
This year's Fabrics, which took place from 3.-5.9.2019 in Munich, was all about greening and sustainability. As reported by the Textilwirtschaft (TW), numerous "talk rounds" and "expert lectures" took place within the framework of the trade fair, which dealt with the theme of the "Future of Fashion". More than a thousand exhibitors presented the latest developments.
Sourcing is also becoming more and more demanding with regard to the "greening trend", with numerous "quality providers" from Turkey and North Africa presenting themselves in Munich.
Raphael Rotstein and Christoph Demuth of DD Garment were amazed when they learned that Chinese producers are increasingly relying on quality rather than mass, which is probably due to the current geopolitical environment and the general, not entirely positive trend in the textile industry. Nevertheless, the general trend is "faster, more digital and more sustainable". So far, conventional fabric suppliers, such as Candiani, are showing and innovating new ways.
Even peppermint has now been presented with fibers. This raises the question of why one does not pay more attention to well-tried, but nevertheless innovative, such as the industrial hemp and the resulting fibers.
It is clear that lip service is no longer enough, but real innovations are needed, which are also controlled or measurable. National certifications such as the "Grüner Knopf" are well meant, but in a globalized economy, especially in the global textile industry, unfortunately, a kind of "subject omission". For the consumer, as well as for the fashion industry, clearly understandable and clear certificates are required, which are strictly controlled to the highest quality standards. This requires uniform examination and certification methods that are "global" and not "national". Also, in terms of sustainability, price and quality must be reconciled.
Even with denim, there is no way around sustainability, as a visit to the Blue Zone showed. At present, more and more recycled materials are being processed as denim, although the positive effects can not be fully demonstrated in terms of eco-balance. Hemp is an alternative, as the ever overcrowded booth of probably the only experienced hemp producer HEMP FORTEX shows and the demand seems almost unrestrained at present. Nevertheless, you will hardly find 100% hemp jeans, most of the models currently on the market are often only 55% hemp and 45% cotton.
DD Garment has set itself the goal to make hemp jeans, which are also ecologically washed, and to make it tasty together with its partners, under the Eco balance-technical conditions. It does not just have to be in to wear a hemp jean, but it has to be just as comfortable as the previous cotton jeans, only possible without chemicals and sustainably produced. However, the price can only become cheaper if the demand increases, or the knowledge about the production of hemp materials is again more widely available and used accordingly.
From left: Raphael Rotstein, Christoph Demuth, Ding Hongliang and Christian Weichert